Even Keel
Logo Design
Challenge
Even Keel, a physical therapy and yoga studio based in Rockland, Maine, needed a logo that could scale from a website to a storefront.
I was asked to create a logo that represented calmness, movement, and had a natural feel.
Logo Ideation
After numerous logo iterations to lock down the brand look & feel, typography, and visual movement, we landed on the final logo design.
Strategy + Execution
After landing on a final logo design, I built out a brand color palette and identity that I scaled to various placements and use cases, ensuring the logo was always clear and readable.
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