Fiver
Logo Refresh • Brand Guidelines • Graphic Design
Challenge
Fiver Children’s Foundation, a nonprofit that provides experiences and builds relationships over the course of ten years for youth from under-resourced communities, needed brand guidelines that could scale across their digital and print touch points, along with a refreshed logo and 25th anniversary logo.
I suggested a systematic approach to first build the brand guidelines followed by the logo updates to ensure a cohesive visual system.
Before
After
Brighter green for added visual punch, crisper burst with 12 points to align with Fiver’s 12 values, lighter + larger typography to visually balance with logo mark.
Before
After (Directional Comp)
Strategy + Execution
Working collaboratively with Fiver’s Sr. Director of Development, I audited Fiver’s website, social media, and reports to collect the various fonts and imagery and outline their use cases. From there, I paired down the visual styles, injecting a new look + feel to modernize the brand and establish a purposeful system outlining when, why, and how elements are applied to Fiver materials.
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