Trapica
Animations
Graphic Design • Motion
Challenge
Trapica, an AI-powered marketing tool, needed to visually convey their SaaS product.
I was tasked with storyboarding, designing, and animating short explainer videos to bring their offering to life.
Trapica Capabilities
A quick, 20-second video highlighting Bilbi, the AI bot, exploring Trapica’s various offerings.
Request a Demo
Visually demonstrating how easy it is to request a Trapica demo - even Bilbi the AI bot can do it on their commute to work!
Strategy + Execution
After initial ideation + research, I designed Bilbi, a friendly AI bot, who served as a consistent Trapica mascot throughout the animations I designed.
The animations were intentionally short + sweet to ensure they could be used across a variety of placements from the website, to email, and social media.
Trapica in Social Media
Bilbi sees Trapica across all the social platforms and is eager to try out the product!
Awareness to Conversion
Bilbi’s first touchpoint with Trapica brought them to an interesting blog article; after reading, they decided to sign up for a demo.
Like what you see?